Character or Reputation?

Which is more important? Your character or reputation? What's the difference? Your character is you in the "dark" and your reputation is you in the "light". Your reputation is known by others. Your character is known by God. Who in the Bible made Himself of "no reputation" but has been exalted with a name that is above every name? Ain't is amazing we can spend 15 years establishing a great reputation that can be destroyed in 5 minutes?